Community and video support for the bereaved gets higher prominence on the healthcare charity’s revamped website.
Healthcare charity Sue Ryder has overhauled its website as part of a rebrand aimed at better promoting its bereavement support services.
The rebrand follows consultation with the public about how the charity is perceived. This found its palliative and neurological services are well known but there is a need to raise the profile of the bereavement support it offers.
The rebrand sees the strapline “palliative, neurological and bereavement support” positioned next to the new logo.
The charity’s website has been altered to reflect this heightened profile of bereavement support and make it easier for website users to find out about how it can help people who have lost a loved one.
This includes raising the profile of the charity’s online community, which offers support, as well as its video bereavement counselling service.
In addition, bereavement support will now appear in relevant keyword searches to make sure more people are aware of the services.
Rebrand offers clarity
“At Sue Ryder we already provide great care in our hospices, neurological care centres and out in the community, and our ambition is that we’ll provide more care to more people by 2023,” said Sue Ryder Chief Executive Officer Heidi Travis.
“We have a fantastic reputation with people who’ve come into contact with our services and with those who support us through our fundraising and retail activities. However, in order for us to grow further, provide more care, further develop our services, and expand our influence, we need to be able to reach even more people. A strong brand is crucial to helping us achieve this.
“The new brand will help Sue Ryder talk about itself in a clear, credible and compelling way. Bereavement support has also been elevated to the same level as palliative and neurological care, as we feel it is important to show our growth in this specialist area.”