Sue Ryder boosts profile of online bereavement help

Community and video support for the bereaved gets higher prominence on the healthcare charity’s revamped website.

Healthcare charity Sue Ryder has overhauled its website as part of a rebrand aimed at better promoting its bereavement support services.

The rebrand follows consultation with the public about how the charity is perceived. This found its palliative and neurological services are well known but there is a need to raise the profile of the bereavement support it offers.

The rebrand sees the strapline “palliative, neurological and bereavement support” positioned next to the new logo.

The charity’s website has been altered to reflect this heightened profile of bereavement support and make it easier for website users to find out about how it can help people who have lost a loved one.

This includes raising the profile of the charity’s online community, which offers support, as well as its video bereavement counselling service.

In addition, bereavement support will now appear in relevant keyword searches to make sure more people are aware of the services.

Rebrand offers clarity

“At Sue Ryder we already provide great care in our hospices, neurological care centres and out in the community, and our ambition is that we’ll provide more care to more people by 2023,” said Sue Ryder Chief Executive Officer Heidi Travis.

“We have a fantastic reputation with people who’ve come into contact with our services and with those who support us through our fundraising and retail activities. However, in order for us to grow further, provide more care, further develop our services, and expand our influence, we need to be able to reach even more people. A strong brand is crucial to helping us achieve this.

“The new brand will help Sue Ryder talk about itself in a clear, credible and compelling way. Bereavement support has also been elevated to the same level as palliative and neurological care, as we feel it is important to show our growth in this specialist area.”

1 in 5 have poor mental health due to finances

Research by Turn2us shows that 18% experience mental health problems as a result of their financial situation.

#MentalHealthAwarenessWeek

In a survey of 3,081 people seeking our help, 960 responded that they experienced mental health problems and stress as a consequence of their financial situation.

Additionally 19% (993 people) said that energy costs in the winter makes their stress and worry worse.

Mental Health Awareness Week

Mental Health Awareness Week is taking place from 8-14 May 2017.

This year’s theme is ‘Surviving or Thriving?’

Marie, a single mother, told the Mental Health Foundation: “I came to be on benefits and a single parent at age 28. I was dealing with bereavement, depression and low self-esteem while trying to rebuild our whole lives from scratch.”

Mental Health Awareness Week poster from the Mental Health Foundation

However there is help out there. Marie went on to say: “By joining a course run by the Mental Health Foundation, I learnt something new during every session; from goal setting, mental wellbeing, and tools for managing emotions and stress, to training opportunities and services for single parents.”

Mental health and a person’s financial situation

There is a strong relationship between a person’s financial situation and their mental health. 86% say their financial situation makes their mental health worse and 72% say their mental health problems make their financial situation worse.

24% of adults in the poorest fifth of society develop a mental illness, compared with 14% on an average income.

The more debts a person has, the more likely they are to develop a mental health problem. A quarter of people with common mental health problems are in financial difficulty.

Turn2us help

We can provide you with financial information and help.

If your mental health is affected by your financial situation, use our Benefit Calculator to see what benefits you might be entitled to.

You can also use our Grants Search to find charitable funds that might be able to help you, based on your background, situation and needs.

Mental health charities

If you have mental health issues and need help, visit the Mind website or the Mental Health Foundation website for information and support

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