Sue Ryder boosts profile of online bereavement help

Community and video support for the bereaved gets higher prominence on the healthcare charity’s revamped website.

Healthcare charity Sue Ryder has overhauled its website as part of a rebrand aimed at better promoting its bereavement support services.

The rebrand follows consultation with the public about how the charity is perceived. This found its palliative and neurological services are well known but there is a need to raise the profile of the bereavement support it offers.

The rebrand sees the strapline “palliative, neurological and bereavement support” positioned next to the new logo.

The charity’s website has been altered to reflect this heightened profile of bereavement support and make it easier for website users to find out about how it can help people who have lost a loved one.

This includes raising the profile of the charity’s online community, which offers support, as well as its video bereavement counselling service.

In addition, bereavement support will now appear in relevant keyword searches to make sure more people are aware of the services.

Rebrand offers clarity

“At Sue Ryder we already provide great care in our hospices, neurological care centres and out in the community, and our ambition is that we’ll provide more care to more people by 2023,” said Sue Ryder Chief Executive Officer Heidi Travis.

“We have a fantastic reputation with people who’ve come into contact with our services and with those who support us through our fundraising and retail activities. However, in order for us to grow further, provide more care, further develop our services, and expand our influence, we need to be able to reach even more people. A strong brand is crucial to helping us achieve this.

“The new brand will help Sue Ryder talk about itself in a clear, credible and compelling way. Bereavement support has also been elevated to the same level as palliative and neurological care, as we feel it is important to show our growth in this specialist area.”

Poole dad undertakes gruelling triathlon in aid of Royal Navy comrade’s legacy

An IT director from Poole swapped his laptop and mobile for running shorts, swimming gear and bike attire, to complete the London Triathlon, raising much needed funds for a charity founded by his recently deceased friend and former Royal Navy colleague.

Mark Collins, 50, was inspired to undertake the taxing challenge for the first time after his friend David Shutts, OBE, turned a terminal cancer diagnosis on its head, and founded ASTRiiD (Available Skills for Training, Refreshing, Improvement, Innovation and Development).

The Olympic route, comprising a 1500m swim, 40km cycle and 10km run was completed by Mark in an impressive 3 hours and 50 minutes – all in 31degree heat.  Plus, thanks to donations from friends and family, he raised £700 for the charity.

Aimed at providing employment opportunities to those with long-term, often incurable health problems, ASTRiiD is an online matchmaking service that connects its highly skilled members, who have slipped off the employment radar, with businesses who need talented volunteers or staff.

“I met David around twenty years ago when we worked together on the HMS Westminster – he was larger than life and an inspirational Royal Navy Commander,” Mark, explained. He achieved so much in his career, both at sea and within the business arena, so for him to feel ‘on the employment scrapheap’ after his renal cancer diagnosis was devastating for him, and indeed for all that knew him.


“Founding ASTRiiD meant that David got to use his prognosis to better effect how the thousands of other people being dealt a life-changing diagnosis, get to carve out their future careers. David was only 50 when he was diagnosed, my age now, which made me realise that no one can predict what will happen in the future.

“I hope that the money I have raised will help ASTRiiD continue to grow and affect positive change in the workplace, and for those who have found themselves in similar situations to David.”

Steve Shutts, Chairman at ASTRiiD said: “We’re so grateful that Mark underwent such a difficult physical challenge in aid of ASTRiiD and in memory of David. David’s story continues to inspire people all over the nation to step up and help shine a light on the UK’s invisible talent pool.

“If David was here today I know he would have been delighted with Mark’s achievement in completing the triathlon, both for him personally and for the awareness he’s generated in turn for ASTRiiD – well done Mark!”

The ASTRiiD professional matchmaking platform has been developed by global powerhouse Salesforce and is the only one of its kind providing this service. Jobseekers describe their skills and how and when they can work; employers list the work they have available and ASTRiiD links them up.

For further information on ASTRiiD, to sign up as a business partner, become a member or register to fundraise, visit